Square

Todd Bracher-Industrial Designer

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“Reduction is a very important part for me…how we can take away everything and just leave what we need behind. That reveals for us something new, something that’s genuine and truthful, that’s  not trying to be anything but what it is. Singularity is the way that we communicate truth. It’s one idea…it’s not hidden in complexity; it’s not over-complicated; it’s not diluted. And that’s the way I like to package or contain these ideas about design. How can I take everything out and leave behind just the essence?”